I-TRIZ
Are you under pressure to find revolutionary ideas?

Everyday your environment warns you that innovation is needed to create and sustain growth. Yet, when you are put on the spot to come up with a brilliant "break through" ideas the stress causes your mind to shut down. Ideation International, Inc. announced a partnership with StrengthsNET, Inc. that addresses the reduction of stress by providing a systematic guide to break-through innovation. By a partnership that addresses both systematic innovation and the cultural aspects to sustain innovation, clients are provided with a fast track to creating an ideal culture for continuous innovation. This collaborative effort offers the I‐TRIZ methodology of inventive problem‐ solving connected with organizational development and culture readiness.
Ideation International, Inc. (I-TRIZ) is a private, U.S.‐based company founded in 1992 and headquartered in Farmington Hills, Michigan. Ideation provides a structured methodology and user-friendly software for solution finding (resolving complex problems and analytical services). In addition to solution finding, leading edge work is being done in Intellectual Property fencing, Directed Evolution®, (add a few more - I'll get the map). I-TRIZ's staff of world's leading TRIZ scientists employ their extensive knowledge and utilize the proprietary software to guide clients in resolving difficult/impossible and critical inventive problems, eliminate technological roadblocks, predict failures, and invent future generations of business‐ and technology‐based systems and processes.
StrengthsNET is a progressive startup founded in 2009 by Dr. Gina Hinrichs and Tiffany Yates. The corporation is made up of 25 experts (practitioner/scholar) in management consulting, 80% of those involved have obtained a PhD. The firm supports the I-TRIZ methodology by identifying and implementing the necessary organization transformations.
StrengthsNET Inc. focus is on whole system change, creating a positive culture, leadership development and strategic organization design. During the last twenty-five years, Gina has provided consulting to numerous billion-dollar conglomerations. With her concentration in engineering, manufacturing, and management, she is able to lead many projects that achieve shifts in performance through individual sense making and group process improvement. As a Professor with Capella University and Lawrence Tech, Gina has authored various published articles in scholarly journals and recently was the co-author on the SOAR Book. Educationally, Gina has a BA in History, a BS in engineering, an MBA from Northwestern, a Master's in Organizational Behavior and a PhD in Organizational Development. As ideal partners, Tiffany Yates is the presiding president of StrengthsNET. With years in sales management at Cisco Systems, Inc., she understands product R&D in advanced technology. She frequently advises business leaders on strategy, market analysis, organizational process and leadership development. She has obtained a BA in Marketing, a MA in Economics with an emphasis in International Marketing, and is currently pursuing a PhD Candidate in Organizational Development.
The partnership is working with businesses leveraging I‐TRIZ tools to efficiently discover engineering solutions, enhance invention disclosures, strengthened by building a culture within the organization that can be a prediction for future developments. Zion Bar‐El, Ideation International Chairman and founder comments, "I am delighted to have StrengthsNET embrace the Ideation Operating System for Innovation as an organizational development tool to provide an extended value proposition to their clients. " Tiffany Yates, StrengthsNET Co-founder states, "The partnership offers high quality professional services that facilitates enhanced innovation with the backing of the organizational system." Dr. Gina Hinrichs added to the conversation by responding, " ...to sustain organic growth system wide, culture ought to be co-created to assure that break-through innovation is a common occurrence." Their efforts with organizations that influence innovation using I-TRIZ tolls efficiently discover engineering solutions and enhance invention disclosures. For further information about organically growing your organization with sustainable innovation please contact either party for more information.